When Francisco Pizarro landed in South America in 1532, he was welcomed by Atahualpa. By using strategy, the conquistador lured the emperor into his camp, captured, and then executed him. Shortly afterwards,(1533) Pizarro entered Cuzco. Although the Spaniards did not immediately attack the Inca, the highly personal and centered political structure of the Inca made the Spanish conquest easier. Despite the resistance carried on in many sections and the rebellion (1536-37) of Manco Capac, the conquest was assured. Under Spanish rule Inca culture was greatly changed and eventually tuned the Inca into a Hispanic culture. The natives were reduced to a lower status, and only in recent years have efforts been made to make the indigenous Peruvian population (about 50% of the total) an integral part of the national life.